Perhaps you're tired of being weighed down by the need to maintain a perfect image, or exhausted from constantly caring about what others think—something often modeled in our family systems as first-gen women. Maybe you doubt whether you're truly good enough, or feel pressure to stay humble, navigating cultural expectations or fearing you might draw too much attention, even to avoid things like the evil eye. This fear of visibility opens up a vulnerability where your skills and value may be questioned, leaving you feeling exposed and as though you can't manage that risk.

You find yourself playing a game of hide and seek—wanting to be found by your ideal clients, but also avoiding scrutiny or ridicule from others. It’s almost as if the more you grow, the more you feel at risk of having your success taken away, as if it’s something beyond your control. These distractions often sidetrack you from setting and achieving bigger goals.

But here’s the good news: your journey doesn't have to be defined by extremes. You don’t have to quit your job and completely dive in all at once. Together, we can find a middle ground that allows you to start or grow your entrepreneurial dream, and get away from seeing it as a hobby, in a way that fits your life, giving you the freedom to choose how you want to design your career and live with purpose.

Let’s be honest, as a first-gen WOC, you’re super ambitious and hardworking, you didn’t have a choice. Whether we truly wanted it or not, we were raised to go after whatever was culturally accepted as the top-tier profession and, regardless of what profession you chose, financial freedom has always been on your wish list, but it never felt like something attainable by doing something you love. It seemed like a choice between earning a living or pursuing your passion. Often, the concept of “finding yourself” felt more like a luxury for non-immigrant children—or what I’d call an “American thing.”

But here’s the truth: you can have both. Whether you want to start a business connected to your current profession or make a complete shift into a new field, it’s okay to want something different, or even want more from your existing business—without judgment or self-criticism. Give yourself the freedom to choose again. You can silence the inner voice that says it’s too late or that you must stay where you are. You deserve to break free from generational cycles of putting your interests last, and instead, pursue the business goals on your heart and ultimately, create financial freedom in a way that’s both purposeful and personal to you.

Together, we’ll anchor your journey in self-trust, overcoming imposter syndrome and breaking through cultural beliefs that held you back. Imposter syndrome, which often manifests as consistent feelings of self-doubt or the belief that you’re not as competent as others perceive you to be, is especially common for first-gen WOC. It’s normal to feel this way, particularly when entrepreneurship wasn’t modeled or taught as a viable option for us. However, financial stability can be achieved by owning your true desires and moving forward with confidence. You can stop buying more courses to grow your expertise and finally get out of the market research phase of your business.

Through our work, I’ll help you build the self-trust necessary to break free from limiting cultural and patriarchal beliefs, so that you can grow a business that is purposeful to you and makes the impact you want to have.

Take the first step by scheduling a free consultation with me—no preparation needed. We’ll map out where you are, where you want to be, and explore how working together can provide the support you need to get there.

As first-gen WOC, entrepreneurship wasn’t typically presented as an option for us. Instead, the pressure to choose a safe, conventional career can feel overwhelming, leaving us on a path that feels responsible but unfulfilling.

When you begin to create self-awareness and dismantle the cultural expectations that were put on us, you begin to trust yourself fully and go after your business goals. You become more aware of when you’re giving in to imposter syndrome or feeling pressure to follow a path that wasn’t modeled for you. And let’s be honest—it makes sense that you haven’t taken the leap toward your business goals yet.

Unless it’s a family business, it’s rare for First- Gen WOC to pursue entrepreneurship simply because it’s what we want to do.

We’re conditioned to follow paths that seem safe, even if they don't align with our deepest desires. And, on top of that, imposter syndrome is more common among WOC, making it harder to break away from what’s expected. This combination—cultural expectations and self-doubt—can hold us back from fully pursuing our potential. The stats might be against us, and if you’ve experienced imposter syndrome in your career, you’re not alone. It’s a common part of the high-achieving WOC experience.

But here’s the good news - together, we can: